ORIENTED TO THE FOLLOWING SOCIOECONOMIC AND DEMOGRAPHICS SEGMENTS ...

(target percentages, based on print and digital editions)

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SEGMENTS 

A-: 15%,  B:Four. Five% and C+:40%

In the 5 areas of urban concentration in Mexico.

In the initial season, supported with 2 Facebook® pages, one official and the other for friends, to accelerate the organic growth of people who are fans of the NFL show and the practice of American football in its student variants, in female and male branches.

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AGE and GENDER

10 to 17: 35%, 18 to 35:55%, 36 to 65: 10%

Segmentation... 58% Men, 42% women.

The experience of of digital publication shows that the female participation in the target audience of football is much higher than what was contemplated a few years ago and the offer for that audience is practically marginal.

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